About The Good Cut

The Good Cut is a modern UK men's magazine. Hair. Style. Culture. We cover haircuts and hairstyles, grooming and skincare, barber culture, men's style and the culture around it — with practical advice, honest verdicts and a bit of personality.

Publishing and funding

The Good Cut is presented by Mobsters Pomade. Sponsorship is always clearly labelled and kept separate from our journalism; the sponsor does not see or approve articles before publication.

Meet the team

James Whitaker

Editor · London

Editor of The Good Cut, with a soft spot for a sharp crop and a sharper suit.

Daniel Okafor

Grooming Editor · Manchester

Tests the products so you don't have to, from pomades to SPF.

Tom Fairbairn

Barber Culture Writer · Leeds

Spends more time in barbershops than is strictly necessary.

Priya Nair

Style Editor · London

Seasonal style, smart buys and the trends worth your money.

Hannah Lloyd

Culture Writer · Bristol

Celebrity style, entertainment and the way men live now.

Eleanor Marsh

Senior Writer · Edinburgh

Hairstyle trends and the stories behind them.

Sophie Clarke

Commerce Editor · London

Buying guides, comparisons and gift ideas with honest verdicts.

Our editorial standards

Every story is written in our own words and links to the sources it draws on.
We never invent quotes, and we back claims with credible sources.
Product mentions are editorial choices; anything paid for is marked as sponsored.
Every photo is created specifically for its story and is never taken from other publications or photo libraries.
Our newsroom uses AI tools to help research, draft and illustrate stories. Each story is filed under one of our writer profiles above, and every story is checked against our house standards before it is published.

A note on advice

Our content is for general information only. It is not a substitute for professional advice. For skin or scalp concerns, speak to a pharmacist, GP or dermatologist.